Author

I’m Amelia Wong, a jewellery industry specialist with over 15 years of experience working across fine jewellery retail, sourcing and bespoke design in the UK.

I currently work as the Managing Director of an independent jewellery business, where I’ve spent years advising couples on one of the most emotionally and financially significant purchases they will ever make. My background covers engagement rings, wedding jewellery, ethical sourcing and long-term wear considerations, with a particular focus on how modern buyers navigate choice, value and trust.

I began my career in traditional jewellery retail before moving into senior leadership roles within independent businesses. Over time, this has given me a practical, end-to-end understanding of how jewellery is designed, made, sourced and worn. I’ve worked closely with workshop teams, gem suppliers and certification bodies, which means my perspective is grounded in real production processes rather than theory.

Alongside my day-to-day work, my insights into engagement ring buying behaviour, ethical jewellery and changing consumer expectations have been referenced in UK lifestyle and business discussions. I regularly draw on real customer conversations and industry experience when writing, rather than repeating outdated rules or sales-driven narratives.

I created this site to help UK couples feel informed and confident when researching engagement rings. Everything I write is based on professional experience, reputable third-party sources and the genuine questions people ask when making this decision.

My experience includes:

  • Over 15 years in the UK jewellery industry
  • Managing Director of an independent jewellery company
  • Hands-on experience with diamonds, gemstones and bespoke design
  • In-depth knowledge of jewellery sourcing, craftsmanship and wearability
  • A practical understanding of real customer decision-making, not scripted sales processes